FOR INVESTORS, ENTREPRENEURS AND STARTUP EXECUTIVES
OUTFOX THE HEDGING VCs
in the Post-COVID World


The world will never be the same – the pandemic has changed the rules of the game. Venture investments have entered into a different reality.

We have researched what is happening in the market, from consumer behavior to companies’ updated strategies, in order to help investors and entrepreneurs adapt to new conditions.



The world will never be the same – the pandemic has changed the rules of the game. Venture investments have entered into a different reality.

We have researched what is happening in the market, from consumer behavior to companies’ updated strategies, in order to help investors and entrepreneurs adapt to new conditions.

"Loved the retrospective on legendary angel investor John Ason's Foxes vs Hedgehogs investment thesis and spot-on insights into how the remote vs in-office work balance will likely play out."
Chief Venture Officer at Wisconsin Alumni Research Foundation (WARF)
“The report is timely and informative. It broadly introduces the reader to the market need and overviews relevant aspects of the various solutions. The report is a good starting point for the investor looking for key initial information in order to perform due diligence in the ‘wearables’ space.”
Report Outline
  • Investment philosophy applied: investors are either like foxes or hedgehogs. How business angels think today.
  • Remote work – a failed experience? Which teams does it make sense to invest in today? Communication that really works in remote businesses. 
  • Startups that will benefit from the crisis. Key changes in the market in 2021. Industries that will burst forward. Opportunities for the wearable technology market.



Key Findings
  • Due to the accelerated rise of remote work, the level of social capital among workers is estimated to be reduced by 3x.
  • The number of retail jobs has decreased by 62% since March 2020.
  • 20% of startup founders have lost funding.
  • Revenues from travel and tourism decreased by 70% worldwide.
  • 90% of health spending today is associated with chronic diseases.
  • The MedTech industry projects that the total number of wearable devices sold will reach over 120 million by 2023.
These statistics underscore the enormous impact of the pandemic across all industries.



Key Findings
  • Due to the accelerated rise of remote work, the level of social capital among workers is estimated to be reduced by 3x.
  • The number of retail jobs has decreased by 62% since March 2020.
  • 20% of startup founders have lost funding.
  • Revenues from travel and tourism decreased by 70% worldwide.
  • 90% of health spending today is associated with chronic diseases.
  • The MedTech industry projects that the total number of wearable devices sold will reach over 120 million by 2023.
These statistics underscore the enormous impact of the pandemic across all industries.



Starta Ecosystem
Starta Ecosystem
Starta Capital was launched in 2014 as the first pre-seed venture fund in Russia.

In 2016, the foundation moved its headquarters to New York, and over the past five years Starta has established its unique ecosystem for early-stage startups, which includes an accelerator, an online school for startups, a school for C-level specialists (CEO, COO, CTO) and a co-investor club.

In total, Starta has completed eight full or partial exits. In 2020, Starta made two full exits and two partial exits from its portfolio companies.